On the 11th of November, British Council was awarded ‘Most Trusted Brand 2022’, in the Language Schools category. The Most Trusted Brand award is given to organisations who have scored well in an extensive independent survey, focusing on consumer trust. 4000 respondents evaluated almost nine hundred brands from ninety different categories, such as institutions, service, food and energy providers. This was the first year that the category of ‘language school’ was included, which has made receiving the award an even bigger honour.

The official announcement of the Most Trusted Brands 2022 took place as part of a gala evening, on the 10th of November 2022, at the Czech Republic Auto Club in Prague. The gala was organized by the ATOZ Group, specialists in B2B communication, in cooperation with the NielsenIQ Research Agency.

Our heartfelt thanks to all of you who trust us and evaluated us in the survey. 

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